Sunday Club
Fresh look. Full tables.
A brand refresh that filled seats and built a following.
42%
increase in Instagram reach
3×
growth in weekly bookings
4 weeks
to sold-out weekend sittings
The challenge
What we were up against.
Sunday Club had just completed a major fit-out and needed their brand to catch up. Their existing social presence was inconsistent, their visual identity felt dated, and they had no paid media strategy to drive awareness during the critical re-launch window.
Our approach
How we tackled it.
We started with a brand strategy sprint — clarifying Sunday Club's positioning, tone of voice, and visual direction. From there we built a content system their team could run day-to-day, and layered a local awareness campaign across Meta to drive foot traffic during the first six weeks post-relaunch.
What we did
The work.
Brand identity refresh
Refined colour palette, typography, and visual language to match the energy of the new space — warm, confident, and distinctly local.
Content system
Built a repeatable content framework covering food, atmosphere, and community — with templates the team could execute in-house between shoots.
Local awareness campaign
Ran a 6-week Meta campaign targeting a 5km radius, optimised for reach and foot traffic with creative that matched the new brand direction.
"
Marquee understood what we were trying to build from day one. The campaign felt like us — not like a generic agency brief.
— Sunday Club, Owner
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